About us

About Us

A First-of-its-Kind Beauty Membership Model.

Youth Lab Direct is pioneering a new era for Australian beauty consumers with the nation’s first membership model providing direct access to premium, science-led skincare and professional clinical guidance without the luxury price tag. By reimagining the traditional retail model, the company offers a curated edit of high-performance products at exclusive member prices.

The Membership Model

The 'members only’ approach was designed to provide a solution to an industry often defined by short-term discounts and inconsistent pricing. Youth Lab Direct’s mission is to give its members consistent value and streamlined access to premium, clinical-grade products and expert guidance, offering members complete confidence in every purchase.

Meet The Founder

Youth Lab Direct is spearheaded by Dr. Kate Jameson, MBBS, FRACGP, a leading Australian cosmetic physician and the successful entrepreneur behind five Youth Lab cosmetic clinics in Western Australia. Her extensive clinical experience directly inspired the creation of this disruptive members-only marketplace.

“For me, quality comes from the formulation, the science and the results, not the price tag. Our aim is to give our members everyday value and access to the very best formulations, so that they can invest in results without overspending”.

Dr. Kate Jameson

Youth Rx

Inspired by the thousands of patients treated across her five Youth Lab cosmetic clinics, Dr. Kate created Youth Rx to bridge the critical gap between professional in-clinic treatments and effective at-home care. The brand’s inaugural collection, "The Ritual Range," features five foundational products formulated to create an effortless and effective daily routine.